Lauren Palazzi
Brand and experience-focused designer shaping how brands show up across product, storytelling, and physical space. I work at the intersection of strategy and aesthetics, translating research and business insight into thoughtful, emotionally resonant design.
With a background in Business Administration, I bring systems thinking to creative work. I am currently pursuing my MFA in Products of Design at the School of Visual Arts, where my thesis explores the decline of traditional heirlooms and reimagines how legacy, identity, and emotional context can be preserved across both physical and digital forms in an increasingly transient world.
Email
CV
Are.na
Role
Art Direction
Branding
Set Design
Team
Lauren Palazzi
Katie Ortencio
Nicole Verdi
Duration
1 month
Girls Gone Legal: Rebrand
Girls Gone Legal is a podcast and digital community focused on making legal education more accessible for women. For the launch of Season 3, the brand needed to reflect its growth. The hosts had graduated from law school, were now practicing attorneys, and had begun securing corporate sponsors. As Creative Director, I led the brand repositioning for this new chapter, including identity redesign, podcast cover, shoot direction, and set design.
Background
The original brand identity leaned heavily into a “girls” aesthetic, pink colors, cursive typography, and overall a more playful tone. It resonated with female law students, but by Season 3, the brand had outgrown that positioning.
The audience was expanding beyond students to include early-career attorneys. Sponsors were coming on board. The visual language needed to signal credibility and maturity without losing the podcast's bold personality.
Creative Direction & Strategy
Photos sourced from Cosmos
The creative direction intentionally blended editorial fashion with corporate law environments.
The hosts were styled in structured menswear-inspired tailoring — oversized suits and ties — paired with heels and direct, confident poses. The goal was to communicate authority without defaulting to traditional corporate imagery.
Photography moved away from casual lifestyle visuals and toward something more composed and intentional. Office settings were used simply and cleanly. The focus remained on the hosts and their presence.
The podcast cover was redesigned with stronger typography and a more structured layout. The new identity system felt sharper, more polished, and aligned with the hosts’ professional stage.
OutcomeThe Season 3 rebrand positioned Girls Gone Legal for its next phase of growth. The updated identity supported corporate partnerships and resonated with a broader audience of women in law.
The new visual system was implemented across the podcast cover, website, and social channels, creating a cohesive and elevated brand presence.